The Future of Entertainment is in multi-layered, interactive Experiences.
Background
Deutsche Telekom had developed technology for potential uses that included use as the underpinnings of an entertainment property involving drones and augmented reality.
Deutsche Telekom engaged Drew Reifenberger to lead the initial exploration of this property to determine the high-level product details, other possible applications and market viability.
Reifenberger engaged a host of resources from the TV and gaming sectors to formulate the product strategy and plan. He tapped my team at CapTech who was instrumental in creatively developing the concepts for the gaming experience and exploring the technological feasibility of a multi-layered, augmented reality gaming experience concept and business plan.
Concept
We created the concept of a reality TV competition format involving drones, augmented reality and a consumer strategy game app that utilizes audience crowd-sourced activities to directly impact the on-air competitors.
Launch Pilot show on partner network
5 - 10 celebrities in the gamer world form teams to compete on the show & invite viewers to join their team in the app
Establish a
real-world base
and create a strategy
to fortify it with AR
defense and weapons
elements.
ENVIRONMENTAL PLAY
AT HOME PLAY
INTERFACE DESIGN
The Team
Creative Director:
Kevin Flores
Art Director:
Jeremy Chapline
Interaction Designer:
Chris Lacroix
Account Director:
Jon Bradway
Client Executive:
Drew Reifenberger